It took me a while to get with the program.
At first, when I saw the brightly lit 99 Cent stores, I thought, wow how can they put so much junk under one roof?
Then, I made a few sojourns into the place with a friend. Crowded with shoppers, the narrow aisles turned me off.
If claustrophobia is the price I have to pay to get these discounts, it isn?t worth it, I thought.
Then, on my way back from an early morning errand, I stopped in, again. Hardly any people got in my way, and the few folks who were there seemed to be restocking the shelves.
Finally, I could see what was on them.
Dog food: two cans for a buck. Okay, that?s pretty good.
Triple-bladed disposable razors: four to a pack. Ninety-nine cents!
How can you beat that?
Shaving gel, which is usually $1.99: just ninety-nine cents!
I ended up with a full hand basket of goodies and I think the grand total came to seventeen bucks, and change.
Hold it; did the cashier say SEVENTY bucks? No, seventeen. It probably came to no more than half a buck a pound, for everything!
Wow.
I?m impressed. With a little persuasion, do you think the same management might decide to go into the restaurant or hotel business?
Dr. Gary S. Goodman, President of http://www.Customersatisfaction.com, is a popular keynote speaker, management consultant, and seminar leader and the best-selling author of 12 books, including Reach Out & Sell Someone® and Monitoring, Measuring & Managing Customer Service, and the audio program, ?The Law of Large Numbers: How To Make Success Inevitable,? published by Nightingale-Conant. He is a frequent guest on radio and television, worldwide. A Ph.D. from USC's Annenberg School, a Loyola lawyer, and an MBA from the Peter F. Drucker School at Claremont Graduate University, Gary offers programs through UCLA Extension and numerous universities, trade associations, and other organizations in the United States and abroad. He holds the rank of Shodan, 1st Degree Black Belt in Kenpo Karate. He is headquartered in Glendale, California, and he can be reached at (818) 243-7338 or at: gary@customersatisfaction.com
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